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Explore the rich intersection of branding and neuroscience, and all its roundabouts in marketing, business, and beyond.
Case studies, experiences, ideas, insights, perspectives, and other notes. Occasionally insular and idiosyncratic but mostly universal.
Understand how neuroscience impacts B2C versus B2B brand marketing—the psychology behind why people choose, trust, and stay loyal.
How and why a brand community can help you do the heavy lifting for sales and marketing, and what truly makes a brand community.
Why does neuroscience-backed branding build customer loyalty? Because it creates an experience that resonates with people on a deeper level.
Case studies, experiences, ideas, insights, perspectives, and other notes
The Sunroom blog is a space where I share case studies, insights, and notes drawn from my professional work in neuroscience-backed branding and marketing.
Branding and neuroscience are two fields that deeply influence each other, yet conversations connecting them remain rare. Perhaps it’s because the available info often falls into one of two extremes: either barely scratching the surface or becoming overly technical and thereby, inaccessible.
My goal here is to bridge that gap by bringing these concepts to life through my personal experiences, innovative ideas, and fresh perspectives. Think of this as a place where theory meets practice, creating insights that are both practical and practicable.
At Sunroom, we firmly believe that diverse perspectives are at the heart of creativity. We constantly challenge ourselves to see old problems through new lenses. After all, it’s only by expanding our viewpoints that we unlock fresh possibilities and bold visions.
This blog is an extension of that. It’s not just a space for my thoughts and notes—it’s an invitation for collaboration and dialogue.
So, whether you’re here to gain new insights, find inspiration, or share your own perspective, I’m thrilled you’re here. Feel free to reach out if there’s something specific you’d like to discuss—I’d love to hear from you!
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