Newsletters #111 The Cost of Greatness 3 November 2024 Tags Everyday Brand Things What do you think? Show comments / Leave a comment More notes #115 If You Were to Eat Me Have me as is or not at all. #114 Extremely Flawed & Incredibly Imperfect Following last week's AI saga... #113 I’m Many Things, AI Isn’t One of Them "Hahahahaha wait, what." #112 Attract, Not Chase Unless you're a monopoly, you'll never win by low pricing. #110 Forget the Gloss Marketing has a reputation for being superficial but why being real is your superpower. #109 A Shiksa Walks Into a Temple What we can learn about brand from Nobody Wants This. #108 Nice Isn’t a Strategy Why “nice” isn’t always a brand value—here’s what your brand needs instead.